2024 Toyota Prius Prime
Priced from $32,975 to $39,670 across 3 trims, the 2024 Toyota Prius Prime is a Hatchback that we have evaluated using data from six independent sources: EPA, NHTSA, IIHS, RepairPal, AAA, and the manufacturer. What follows is every verifiable data point we could find.
Among 16 value Hatchbacks, the 2024 Toyota Prius Prime earns a D for fuel cost. NHTSA rates it at 5 stars. RepairPal gives it 4.5 out of 5 for reliability. NHTSA has 4 recall campaigns on file, more than the 0.7 average for Hatchbacks.
What the published data indicates
Compared with similar hatchbacks in our dataset, the clearest positive signals for the 2024 Toyota Prius Prime are high published crash-test results and an above-average RepairPal reliability rating, with lower estimated ownership costs for its vehicle class, but fuel cost is a weak spot.
- safety
- reliability
- ownership cost
Strongest published signals
- Safety: 5-star NHTSA + IIHS TSP+.
- Reliability: RepairPal 4.5/5 from RepairPal.
- AAA estimates $9,479/yr in non-fuel ownership costs for the Hybrid class, including insurance ($1,571), maintenance ($1,551), and depreciation ($3,535).
Limits and cautions
- Fuel cost is a real drawback here: Above-average fuel cost among hybrid Hatchbacks.
- There are 4 recalls on file, above the current hatchbacks average. Zero-recall cars 2024 →
Comparable models
- Starting MSRP
- $32,975 - $39,670
- EPA Combined MPG
- 48-52 MPG
- NHTSA Safety Rating
- 5-Star (Highest)
- IIHS Award
- Top Safety Pick+
- Est. Annual Fuel Cost
- $850 - $900/yr
- Recalls on File
- 4 recalls on file
- EPA: vs Avg Vehicle
- Save $4,000 over 5 yrs
- Owner Complaints
- 9 on file
- Brand Origin
- Japan
How Safe Is the 2024 Toyota Prius Prime?
With both a 5-star NHTSA rating and an IIHS TSP+ designation, the 2024 Toyota Prius Prime has passed the two most rigorous crash test programs in the United States. Among Hatchbacks, 74% earned the top NHTSA score. Source: NHTSA.
Overall Safety
74% of Hatchbacks share this top rating
| Category | Rating |
|---|---|
| Frontal Crash | |
| Side Crash | |
| Rollover |
Rollover Risk: 9.2%
| Feature | Availability |
|---|---|
| Forward Collision Warning | Standard |
| Lane Departure Warning | Standard |
| Crash Imminent Braking | Standard |
| Dynamic Brake Support | Standard |
NHTSA evaluates frontal, side, and rollover performance. IIHS adds small overlap and roof strength tests. Both sets of results are shown here.
How Did the 2024 Toyota Prius Prime Perform in IIHS Crash Tests?
IIHS awarded the 2024 Toyota Prius Prime a TSP+ designation, which requires good or acceptable ratings in all crashworthiness categories plus effective front crash prevention. IIHS tests are independent of NHTSA and use different crash configurations. Source: IIHS.
| Test | Rating |
|---|---|
| Small Overlap Front | G Good |
| Moderate Overlap Front | G Good |
| Side | G Good |
| Headlights | A Acceptable |
| Front Crash Prevention (Pedestrian) | G Good |
| Seat Belt Reminders | G Good |
| Child Seat Anchors (LATCH) | G+ Good+ |
IIHS vehicle class: Small cars
Crash tests measure how a vehicle performs in a collision. Recall data reveals whether the manufacturer or NHTSA has found safety defects requiring correction.
Does the 2024 Toyota Prius Prime Have Any Recalls?
With 4 recall campaigns on file, the 2024 Toyota Prius Prime exceeds the 0.7 average for Hatchbacks. Affected components include BACK OVER PREVENTION:DISPLAY FUNCTION, ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS, EQUIPMENT:OTHER:LABELS, LATCHES/LOCKS/LINKAGES:DOORS:LATCH. Note that more recalls can indicate more proactive defect identification. All recall repairs are free. Source: NHTSA.
4 recall campaigns on file with NHTSA.
Components: BACK OVER PREVENTION:DISPLAY FUNCTION, ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS, EQUIPMENT:OTHER:LABELS, LATCHES/LOCKS/LINKAGES:DOORS:LATCH
Most recent: January 2026
Units affected: 72,530,242
Owner-Reported Problems
NHTSA has 9 owner complaints on file for the 2024 Toyota Prius Prime. The average for 2024 Hatchbacks is 15 complaints. Owner complaints are self-reported and unverified, but patterns across many reports can indicate real issues.
1 in the last 90 days · 5 in the last 12 months · most recent filed 2026-02-11
Most-reported problem areas
- Electrical4
- Visibility2
- Interior2
- Tires1
Source: NHTSA Vehicle Complaints Database. Data last refreshed 2026-03-07.
Safety data covered, the next consideration is what this vehicle costs to run. Fuel economy is where most owners feel the difference between trims.
What Is the 2024 Toyota Prius Prime Fuel Economy?
At up to 52 combined MPG, the 2024 Toyota Prius Prime's most efficient trim costs an estimated $850 per year in fuel, $306 less than the $1,156 average for value Hatchbacks. Real-world results will vary. Source: EPA.
Ranges from 48 to 52 combined MPG depending on trim and drivetrain.
| Trim | Combined | City | Highway | Annual Fuel Cost |
|---|---|---|---|---|
| SE | 52 MPG | 52 | 52 | $850/yr |
| XSE | 48 MPG | 50 | 47 | $900/yr |
| XSE Premium | 48 MPG | 50 | 47 | $900/yr |
Fuel costs are predictable from EPA data. The less visible costs, insurance, maintenance, and depreciation, are estimated by AAA for this vehicle class.
What Does the 2024 Toyota Prius Prime Cost to Own?
Estimated 5-year total ownership cost for the 2024 Toyota Prius Prime ranges from $74,010 to $84,620 depending on trim, based on AAA's Your Driving Costs study for the Hybrid class. This includes insurance, maintenance, depreciation, registration, and financing. These are class averages, not specific to this model. Source: AAA.
| Maintenance | $1,551/yr |
|---|---|
| Insurance | $1,571/yr |
| Depreciation | $3,535/yr |
| Registration & Taxes | $721/yr |
| Financing | $1,001/yr |
| Total (excluding fuel) | $9,479/yr |
| Cost per mile | $0.64/mi |
With 3 trims available, the cost and equipment differences are worth examining. The comparison below shows how price, fuel economy, and features vary.
How Do the 2024 Toyota Prius Prime Trims Compare?
With 3 trims priced from $32,975 to $39,670, the 2024 Toyota Prius Prime offers a range of equipment levels. All trims use a Plug-In Hybrid powertrain. MSRP figures below do not include destination, taxes, or dealer fees.
SE
| Base MSRP | $32,975 |
|---|---|
| Combined MPG | 52 MPG |
| EV Range (mi) | 550 mi |
| Est. Annual Fuel Cost | $850/yr |
| Drive Type | Front-Wheel Drive |
| Horsepower | 220 hp |
| Est. 5-Year Cost | $84,620 |
XSE
| Base MSRP | $36,225 |
|---|---|
| Combined MPG | 48 MPG |
| EV Range (mi) | 550 mi |
| Est. Annual Fuel Cost | $900/yr |
| Drive Type | Front-Wheel Drive |
| Horsepower | 220 hp |
| Est. 5-Year Cost | $74,010 |
XSE Premium
| Base MSRP | $39,670 |
|---|---|
| Combined MPG | 48 MPG |
| EV Range (mi) | 550 mi |
| Est. Annual Fuel Cost | $900/yr |
| Drive Type | Front-Wheel Drive |
| Horsepower | 220 hp |
| Est. 5-Year Cost | $77,455 |
Compare Trim Costs
Select two trims and adjust your driving and financing to see how monthly costs compare. Only costs we can compute from EPA data and your inputs are shown. No estimates, no guesses.
Your driving & financing
Beyond the purchase decision, the next question is long-term dependability. Here is the reliability rating currently available for this vehicle.
How Reliable Is the 2024 Toyota Prius Prime?
With a 4.5/5.0 reliability score from RepairPal, the 2024 Toyota Prius Prime rates above average for value Hatchbacks. Fewer shop visits and lower repair costs are expected compared to peers. Source: RepairPal.
Toyota backs this vehicle with the following warranty terms. Coverage begins from the original purchase date.
What Warranty Does the 2024 Toyota Prius Prime Come With?
Toyota provides the following warranty coverage for the 2024 Prius Prime. Warranty terms are published by the manufacturer and apply to all trims. Coverage begins from the date of original purchase. Warranty terms shown here reflect the most recently published manufacturer data.
| Basic Warranty | 3yr/36k |
|---|---|
| Powertrain Warranty | 5yr/60k |
| Corrosion Warranty | 5yr/unlimited |
| Roadside Assistance | 2yr/25k |
| Complimentary Maintenance | 2yr/25k |
What Are the 2024 Toyota Prius Prime Specs?
Detailed specifications for the 2024 Toyota Prius Prime as reported by the manufacturer. Specifications may vary by trim, market, and production date. Source: manufacturer-reported data.
| Engine | 2L I4 |
|---|---|
| Horsepower | 220 hp |
| Transmission | continuously variable-speed automatic |
| Drive Type | Front-Wheel Drive |
| Fuel Type | regular unleaded |
| Fuel Tank | 10.6 gal |
| Length | 181.1 in |
|---|---|
| Width | 70.1 - 70.2 in |
| Height | 55.9 - 56.3 in |
| Wheelbase | 108.3 in |
| Curb Weight | 3,461 - 3,571 lbs |
This page reflects the most recently published data from EPA, NHTSA, IIHS, AAA, manufacturers, and selected third-party references for the 2024 Toyota Prius Prime. When source agencies release updates, this page regenerates automatically. Our methodology page explains how data is collected, verified, and presented.
2024 Toyota Prius Prime FAQ
How does the 2024 Toyota Prius Prime compare to other hatchbacks?
Based on published data, the 2024 Toyota Prius Prime has a safety grade of A, a fuel cost grade of D, and a RepairPal reliability score of 4.5/5. These grades compare it against similar hatchbacks in its price range. No single metric tells the whole story, so we recommend reviewing each section on this page.
Which 2024 Toyota Prius Prime trim has the lowest ownership cost?
Among 3 available trims, the XSE has the lowest estimated five-year ownership cost at $74,010, starting at $36,225 MSRP. The most expensive trim to own is about $84,620. See the full trim comparison table above for a side-by-side breakdown.
How much does 2024 Toyota Prius Prime insurance cost?
AAA estimates the annual insurance cost for the Hybrid class at $1,571 per year, or about $131 per month. This is a class-level average, not specific to the 2024 Toyota Prius Prime. Your actual premium will depend on your driving history, location, and coverage choices. Source: AAA Your Driving Costs study.
How much does 2024 Toyota Prius Prime maintenance cost per year?
AAA estimates average annual maintenance for the Hybrid class at $1,551 per year. This covers routine services, wear items, and unscheduled repairs. Combined with insurance ($1,571/yr) and depreciation ($3,535/yr), total non-fuel ownership costs run about $9,479 per year. These are class averages from the AAA Your Driving Costs study.
How fast does a 2024 Toyota Prius Prime depreciate?
AAA estimates the Hybrid class depreciates about $3,535 per year, or roughly $17,675 over five years. On a base MSRP of $32,975, that represents about 54% of the purchase price. These are class averages and actual depreciation varies by trim, condition, mileage, and market demand. Source: AAA.
How much will I spend on gas with a 2024 Toyota Prius Prime?
The most efficient 2024 Toyota Prius Prime trim costs an estimated $850 per year in fuel, or about $71 per month, based on EPA ratings and national average fuel prices. That is about $306 less than the average for similar hatchbacks.
What vehicles compete with the 2024 Toyota Prius Prime?
Based on price range, body type, and segment positioning, the closest competitors to the 2024 Toyota Prius Prime include 2024 Acura Integra, 2024 Nissan LEAF, and 2024 Ford Mustang Mach-E. Each of those pages includes the same safety, fuel cost, reliability, and recall data so you can compare directly. Browse all 2024 Hatchbacks.
How much does a 2024 Toyota Prius Prime cost per month to own?
Excluding your car payment, estimated monthly costs for the 2024 Toyota Prius Prime include about $790 for insurance, maintenance, depreciation, and fees, plus roughly $71 for fuel. That puts non-payment running costs around $861 per month. These are estimates based on AAA class averages and EPA fuel data. Actual costs depend on your driving, location, and coverage.
Is the 2024 Toyota Prius Prime a plug-in hybrid?
The 2024 Toyota Prius Prime is a plug-in hybrid (PHEV), which means it can drive on electric power alone for short distances and then switches to a gas-electric hybrid mode. EPA rates it at 48-52 MPG. Plug-in hybrids offer the best fuel savings when charged regularly.
Is the 2024 Toyota Prius Prime safe for families?
The 2024 Toyota Prius Prime earned NHTSA's highest 5-star overall safety rating, which evaluates frontal crash, side crash, and rollover resistance. It also earned IIHS TSP+ recognition, which tests different crash scenarios. A 5-star rating does not guarantee safety in every situation but indicates strong performance in standardized crash tests.
Compare to Similar Vehicles
Data on this page is compiled from government agencies and independent research organizations. It is provided for informational purposes only and does not constitute financial, purchasing, or safety advice. Verify all data with the original source before making decisions.